Scientific research has shown that there is often still too much emphasis on the actual training. However this only produces 24% learning effectiveness. On the other hand, follow-up contributes 50% learning effectiveness but organisations only spend 5% of their budget here. Better management of the training budget and more investment in the follow up, can obtain a larger learning effect with the same money. Good follow-up tools are of course a necessity!
(Dr. Brent Peterson, Columbia University, 2004)
A comparison:
TRAINING | FOLLOW-UP BY DYNAMO |
One learning moment Focus on the needs of the group Little is remembered A lot of knowledge Separate measurement of ROI | More learning moments Focus on individual’s needs Lots retained by repeating Specific knowledge, only on asked for topics Measurement of ROI during follow-up |
The many follow-up tools of Dynamo are creative and are accepted gladly by participants. They make learning easier.